Year End Review - 2013

As 2013 is finally over, it is time to review the best movies released this past year. As usual Politics and Sports dominated again. This year movies for the international audience were a bare minimum as the Indian audience concentrated on the domestic market.

Here is the list of the major blockbusters of 2013

The rise of the BJP

Starring: Narendra Modi, Rahul Gandhi, Manmohan Singh

The most talked about and watched movie of 2013 was about the rise of one man as the best PM candidate for India. A power-packed performance by Modi and a lack of performance from veteran actor MMS were the most talked about features. An excellent comedy performance by Digvijay Singh also had the audience in raptures.

Overall: 4/5

The Legend

Starring: Sachin Tendulkar

A tremendous performance by the evergreen superstar made this movie bring tears into the eyes of every Indian. Easily one of the classics for an entire generation, 2013 will be remembered for this movie. Even other stalwarts like Gavaskar and Dravid went unnoticed by the performance of India’s greatest entertainer. 

Overall:  5/5

AAP Jaisa Koi

Starring: Arvind Kejrival, Sheila Dikshit,

This low budget multiplex movie was the revelation of the year. The young audience entirely lapped up this new generation cinema. This David vs. Goliath movie had a simple story but surprised the audience with its excellent technical skills and innovative marketing. A special mention to Arnab Goswamy for a special comedy narrative that was the backbone of the movie.

Overall: 3.5/5

Mission Mars

Starring:

This mega budget Sci-Fi movie was at last released in 2013 after lots of delays and cost overruns. Shot in a grand scale, the technological brilliance of the movie ensured its success without any major star cast to speak about. Although it might not be able to recover its huge budget, it is worthy of a mention here.

Overall: 3.5/5

Candy Crush Saga

Starring:

This animation movie was a hit with both kids and adults alike. With simple but colorful graphics and an excellent soundtrack, it had people glued to the screen. This movie like most good animation movies will continue to be liked until the next good movie comes up.

Overall: 4/5

Young Guns Blazing

Starring: Virat Kohli, Rohit Sharma, MS Dhoni

This young and peppy sports film was an instant hit with the Indian masses. As upcoming actors took the stage, this entertainer won the hearts of many with its racy scenes and heart stopping action. Though definitely not a classic, it was an excellent one time watch. This movie also saw the end of veteran actors like Gambhir and Sehwag.

Overall 3/5

Chess Masters

Starring: Magnus Carlsen, Vishwanathan Anand

This slow paced movie made for a niche intellectual audience managed to get new viewers because of its thriller like suspense and commanding performances. Though the ending was not as most people expected, this movie proved that audiences still appreciate such performances.

Overall: 3.5/5

Mobile marketing your next election.

More than half the population of India now own mobile phones. Barely half the population of India cast their vote. If half of all the mobile phone owners have never voted, you are staring at a huge potential customer base just waiting to be tapped. A market at your ready reach, a market one can engage sitting at ones desk in an air-conditioned office. A customer who is connected to you 24/7. It is an opportunity any political party would be stupid to ignore.

For winning elections in the end boils down to selling yourself, as an individual, as a party, as a brand. The government of any country is its biggest service industry. And in India’s multi party democracy, the number of ants trying to bite into this massive pie is copious. As in any service the essential idea is to understand what the customer wants and to deliver it efficiently. So how does one engage the mobile customer and motivate him to vote for you in an election.

Just as in retail, you have to first get the customer to the shop before you can make him to choose your product. Initially you have to convince him that his voting matters and is required for his own wellbeing and betterment. In marketing parlance it is called “creating a need”

This is where mobile applications play a big role especially among the educated smart phone or even low range phone users. It is not practical to get somebody to go, stand in queue and vote as an impulse. It also cannot be incentivized in any way. “Vote tomorrow and get 50% off in the next elections” will just not work. It requires constant engagement and motivation so that the message can gradually sink in. This is where social media applications can really be effective.

Mobile applications, be it extensions of web based platforms like Facebook, Twitter or Google or exclusive mobile platforms like We-Chat or Watsapp can keep users constantly interested by providing a huge variety of content which he or she can choose and interact with. For marketing any service or product on social media, there are certain parameters that mainly define the effectiveness of the campaign. They are:

·         The relevance of the content.

·         The consistency of the message.

·         The gratification it provides – how interesting it is.

·         Differentiation from existing content.

·         The regularity at which it is communicated.

·         The scope for interaction and feedback.

·         The ease of sharing.

When a message, be it a general call to take part in the election process as an appeal to ones responsibilities as a citizen or a specific campaign to vote for a single individual or party will have to stay true to these values to succeed. Ensuring that the user is not overburdened on his time while at the same time being able to provide him enough quality content regularly to change his opinion is a challenge, but not insurmountable. If effective, mobile applications will provide unlimited reach due to the ease at which content can be shared between people. Positive or negative, on opinion can spread within hours to thousands and lakhs of people.

For the content to be relevant, one has to ensure that it reaches the right audience. While in regular Social Media like Facebook and Google, one can depend on demographic and interest based targeting, most apps depend on the user’s judgment to share relevant content to the relevant people. This ensures that information remains credible to a certain extent as well as that there is a human sanction for all content shared. Over mechanization and repetition of any message shall directly affect its credibility and can create the exactly opposite effect to what was intended.

In summary, the digital generation, be it the early adapters or the new entrants are a fickle lot. Digital content does not share the credibility as yet of any mainstream medium and thus influencing opinion is still a huge challenge. But the potential is obvious and any stakeholder in the electoral process should be vary of ignoring this medium.  

Written for a contest on www.indivine.com

Why minorities should vote for the BJP

The Ishrat Jahan case may have judicial authenticity but no one can argue that the timing and the blatancy with which the government is pushing it is a purely political move. With elections around the corner, it it time for all parties that cater to minority vote banks to start consolidating them. Such consolidation is easiest done by polarization. With the BJP unwilling to play the Hindutva card openly, the onus has come one the so called secularists to rekindle communal animosities and insecurities so as to retain and collect all those opposed to the BJP-RSS brand of Hindutva. It is high time the grassroot minority voter saw through this.
Any community, be it individually or collectively expects two things from a democratic government, development and empowerment. In other words mental and material upliftment. Now while the majority, in this case the middle class and socially upward classes, mainly Hindus, have had development, they have always found themselves on the short end of empowerment due to the pandering of minorities by decades of pseudo secular governments. At the same time, the minorities have not gained the necessary development and thus get solace from what they feel is empowerment. Their propensity to vote as a block and show their strength in numbers has led to them having major roles in political battles, their chosen leaders holding major political posts and enjoy being pampered during elections.
But their political masters understand that these minority cross sections will only remain a malleable vote bank if they continue to lack development, essentially education and a good standard of living. Because as soon as a person gets educated and is no longer having to commit all his faculties for his day to day existence he begins to think on his own. He gains the confidence to take his decisions based solely on his convictions. He then becomes an individual and not just a herd animal who can be influenced only by generalizing his caste or religion. Thus he ceases being a vote bank. Which politician will want his well cultivated herd to disperse by providing them such development. Any dissatisfaction is papered over by blaming the majority and thus polarizing them even further.
An example of this is the state of Kerala. North Kerala has a dominant Muslim minority while the south has a dominant Christian minority. The Muslims of the north are catered to by openly Muslim political parties like the Muslim League and the Indian National League. They are the beneficiaries of the entire Muslim vote and no government can be formed without the support of one of these parties. Thus Kerala Muslims have always had their leaders in plum ministerial posts with their parties having the power to make or break governments. But this power has not resulted in development. They still remain poorly educated and with lower standards of living than the average. Mistrust and hatred is high and communalism is an ever present danger. Their leaders are served by keeping them alienated from the majority and ensuring that they do not gain the education to question them.  Compare this with the south where the Christians do not have a political identity of their own. By joining the political mainstream they have ensured that to get their votes, politicians have to cater to their individual wants and have thus ensured prosperity and development. They might not have politicians clamoring for their votes or leaders just for them but they have ensured that the fruits of progress have not passed them by. They cannot be separated from the majority today from a political perspective.
Thus we find that it is those who claim to champion the cause of minorities who have the least to gain from their upliftment. From a national perspective the only party that has anything to gain by educating the minorities and bringing them into the national mainstream is the BJP. The BJP with its ideological foundations as an upper caste Hindu entity cannot appeal to the minorities by playing to their vanity or ego. The BJP has in the past tried to polarize the majority vote and make them vote en-bloc too but the middle class is already past that stage of blind following. Their only option is to break the herd and appeal to the individual voter. Their only choice to attain a decisive majority is to break apart or neutralize the minority political blocks. By thus breaking the chains of minority appeasement the BJP can also cater to its core constituency by providing them with more empowerment. Its only when every person votes individually that an ideology accepted by the majority can prosper. This can only be done by giving them development as an alternative to the pseudo secularism that gives them a sense of power but nothing else. Education, opportunities and security should be the priorities that must be valued.
Even though the BJP as a party, being cast from the same mold of vote bank politicians hasn't yet completely realized this path that they should take, there is a change in the wind. A lack of an alternative to gain more vote share has resulted in every BJP state government having to concentrate on development as their only election plank. There is no reason to believe that at the center their policies will be any different. These is no reason to believe they will have an alternative.
All this and more reason for everyone in the minority, who feels left out in the Indian growth story to give the BJP a chance. The alternative is only more of the same. Who is communal and who is secular is a question that has to be answered consciously as per the realities of the day. An individual perspective is the only way forward for a responsible democracy.

Modi Mantra

Indian politics, unlike in more mature western democracies has always been ideology driven, and to a certain extent personality driven. Rather than being issue based or development based, parties have stuck to creating and maintaining vote banks based on intangible ideals like socialism and hindutva. Ideals that can easily serve as a smokescreen for accountability. But as our society matures, the new generation can no longer be attracted by ideology alone.
As mainstream India began to get more knowledgeable, better networked and most importantly gets younger, they no longer remained shackled by the past. Memories of the Independence struggle, of a country finding its feet in the harsh world or of riots and communalism no longer are a factor of whom to vote for. Political parties have been slow, well neigh static in changing to a changing India. A lacuna that the Congress managed to take advantage of for two terms, not consciously, rather by virtue of their own ineptitude. By projecting a leader like Manmohan Singh working under the shadow of Sonia Gandhi, both of whom do not have any ideological standing, the Congress inadvertantly appealed to the young masses. A choice made easy by lack of any viable alternative.
But where there is a void, sooner rather than later, there will be a clamor to fill it up. With the Congress making a royal mess of governance, virtually making their reelection on the continuity plank impossible, and elections only a year away, it was time for someone to step up and try to fill the void. That is when one Mr Narendra Modi decided to strike when the iron is hot.
Modi had started his political career as the very symbol of the hindutva ideology, as a right wing firebrand leader who came to power riding on polarized emotions of a state. Ten years hence, he has converted himself into an icon for the youth, a champion of growth and development. He has shown ambition and hard work, ability to innovate and take prompt decisions. These are traits the upwardly mobile young Indian understand and appreciate. Add to this an ability to communicate effectively with his target audience, be it as an orator or on social networks, and he comes across a breath of fresh air, a person who can connect with the new India and take it forward. His work talks for itself and he talks for himself. Rather than empty rhetoric, he has amassed a whole CV of successes during his tenure as the CM of Gujarat to impress the neutral observer, a breed that is becoming the majority day by day.
Along with his achievements and abilities, another factor than plays to Modi's advantage is the absolute lack of any viable alternative to him. The Congress, by compulsion has hedged its bets on Rahul Gandhi, trying to portray him as a youth icon and harbinger of development. Unfortunately he has neither the charisma nor seems to have the intellectual or leadership abilities to impress. Instead he comes across as a spoilt young man, thriving on his family name and power and with no achievement of his own to speak of. The very antithesis of a youth icon the country has been looking for. Add to that the unholy mess that has been the government of the last few years, with scandal after scandal and minimal achievements to note, economical, social or in foreign policy. To expect another chance at forming the government seems terribly optimistic. The rest of the field consist of regional satraps hedging their bets on a hung government to stake their claim. Their chances are dependent more on permutations and combinations and less on their appeal or abilities at the national level. 2014 is five years too early to consider Arvind Kejrival of the AAP as a contender on the national stage.
This is not to say that Modi's ticket to the prime ministerial post is a done deal. In fact it is not even certain that he will be the candidate his party puts forth for the post. Such is the mechanics of Indian politics. Within the BJP itself, Modi has lots of detractors, those insecure with his growth as well as those justifiably alluding to more senior leaders who deserve a chance of their own. Insecurities fed by his autocratic style of government and the ruthlessness with which he deals with those who oppose him. This brings into question his ability to handle a coalition government, the most possible scenario in 2014. This along with the albatross of the Gujarat riots which still keeps him unacceptable to the minority community and as an extension to the coalition partners of the BJP that depend on the minority vote for their power, ensures that Modi will not have an easy run in.
Will elections still a year away, the Modi camp should be worried that Modi has peaked too early. Today it does not take much for someone to fall from grace, to be a villain one day from the hero the day before. To maintain the momentum that Modi has managed into the election year will need excellent man and media management skills. It takes only one wrong sound byte, one unintended gaffe, one scandal in the news and an image built over years can be shattered. Only time will tell if the Indian public will select him for the top job. As of now he is the candidate who ticks the most boxes.